We would love to see you at one of our classes. Pop in to take a quick tour or book a complimentary trial. We pride ourselves on an ongoing commitment to run a planet friendly facility at both sites as demonstrated through our eco friendly facilities, products and guest amenities. Membership provides access to both sites.
Dedicated to your Human Evolution
MEET OUR EXPERT TEAM


Affiliate Owners
Scott and Emma Tudge
As a husband and wife duo with a young family and a passion for delivering the best fitness service in London we understand how hard it can be to make your own fitness and wellbeing a priority. We are dedicated to making your experience with us the best hour of your day, every time you train. Scott has over 16 years’ experience in the fitness industry and a Master’s degree in Biomechanics as well as being one of only a handful of Level 3 CrossFit coaches in London. He also holds CrossFit certificates in Gymnastics, Kids, Weightlifting and Endurance Training. Emma does not claim to bring Coaching Knowledge to the party but her experience in running successful businesses and her own aversion to training if it isn’t fun and engaging brings a balance to the dynamic of our partnership.

Head Coach Holloway
Dadi Hrafn Sveinbjarnarson
Dadi is well known in the CrossFit world as a 3 times CrossFit Games athlete. Prior to this Dadi work in Iceland’s film industry and is walking testament to the benefits CrossFit Training for a healthier happier life. Dadi is a CrossFit Level 2 Trainer and holds a range of CrossFit certificates in strength training, scaling and running as well as having over 5years experience as a coach and personal trainer. Dadi programmes our strength sessions based on the Westside Barbell Conjugate method and regularly runs strongman seminars and in-house competitions.

Head Coach Kilburn
Dan McNaughton
Originally from New Zealand, Dan has more than 18years experience coaching and training individuals and groups in CrossFit and functional fitness. Don’t ask Dan a question you don’t want an honest answer to; he was born without the ability to BS you on your health and fitness. The good news is he has all the knowledge and skills to help you reach your fitness goals. Dan is a Level 2 CrossFit coach and holds a range of strength and conditioning qualifications including the CF Weightlifting and CF Gymnastics certificates. Dan leads the CrossFit programming for Evolving as well as the development of the Kilburn coaching team.

Senior Coach Kilburn
Nicole Avramides
Nicole’s duel role combines her knowledge and experience in managing and delivering high quality services with her passion for and expertise in coaching. Nicole recently passed the new CrossFit Level 2 test and adds this qualification to a string of other CrossFit and Yoga credentials. She is also an experienced competition judge having worked at the European Championships as well as many others across the UK and Europe – she brings a similar rigour for technique to every class. Nicole also leads our Yoga for CrossFit programme at Kilburn

Senior Coach Holloway
Matteo Principi
Matteo joined our team in October having relocated to the UK after 3years of CrossFit and 5 years of functional fitness Coaching in Ancona Italy. Having started his strength training on the bodybuilding side of things, Matteo found a love of CrossFit whilst living in Milan. Since then he has competed in a number of local and regional functional fitness competitions in Italy and built up a strong CV of CrossFit and Fitness Coaching qualifications including CrossFit Weightlifting and the CrossFit Level 2 certificate. He is also a passionate advocate of incorporating mobility drills in to every session.

Senior Coach Holloway
Manuele Benini
Manuele joined our team in January 2017 having trained with us since the summer of 2016. He holds a range of CrossFit coaching qualifications including most recently the CF-L2 trainer certificate. You might find him at the front desk in Holloway ready to share his fitness knowledge with you or help you decide the best option to protect your hands from the bar and rig or also help with your membership questions. You are equally as likely to see him coaching your session and helping you develop your aerobic capacity. Manuele has a true skill of being able to strategise for the best results and a real professional empathy with athletes of all levels from 17-70.

Coach
Grant Reynolds
Grant was invited to join our team in March 2018 as we spotted that he shared our passion for fitness and CrossFit specifically. Previously a member at the box, having being introduced by a friend, Grant had already built a successful career in the fitness industry as a group and personal trainer. He joined our Assistant Coaching team a year ago and has become an integral and well respected member of the coaching team known for his enthusiastic approach to helping members achieve their fitness goals. Under the guidance of our head and senior coaches Grant has developed his coaching knowledge and skill and is currently working towards his CrossFit Level 2 certificate.

Weightlifting Coach
Mehmed Fikretov
Mehmed has been called the weights whisperer by one of our members and I think most will agree. Whether you are performing olympic lifts for the first time or are a regular weightlifter Mehmed has the knowledge, coaching eye and patience to ensure you progress to the next level. A former European Champion and multiple National Champion Mehmed has significant experience on the competitive scene. He has chosen CrossFit Evolving to host his weightlifting club and you will see him across the weekly schedule.

Coach
Mirko Spinello
Mirko joined us in the summer of 2019 as part of his ongoing dedication to a career in CrossFit coaching. Mirko is a CrossFit Level 2 Coach and also holds a CrossFit Gymnastics Trainer certificate along with a host of others. When we saw his ability to build relationships quickly with every member of a class as well as his commitment to genuinely coaching EVERY minute of EVERY session we knew he was the perfect addition to our coaching team. Mirko demonstrates his commitment to making every class your best through encouraging our members to make full use of the 1:1 time available to them and organising fun and inclusive social events.

Coach
Nadine Klein
Nadine grew up training gymnastics but lost her groove with sport and fitness after becoming a mum several years ago. When she joined us as a member in 2016 her love of training was reignited and as a coach she seeks to help all of our members (re)find their own spark. Nadine recently achieved her first bar muscle up in the CrossFit Open 2019 showing her ongoing commitment to her own fitness and inspiring our members to continue their own human evolution. She holds a number of CrossFit coaching qualifications including CrossFit Gymnastics.

Coach
Kyle Reed
Kyle joined our team in the summer of 2019 following a successful first year of a Masters Degree in Strength and Conditioning and from a background in coaching groups, teams and individuals. He has significant depth in coaching knowledge having previously completed a BSc in Sports Psychology and Coaching. On joining us Kyle quickly became a CrossFit Level 1 trainer, completed a number of CrossFit courses and, with the support of the senior coaching team, has quickly found his own style in developing the fitness of all our members.